National Trust for Scotland (NTS) chair Sir Mark Jones has announced the launch of the its ten-year strategy: Nature, Beauty & Heritage for Everyone.
… we have pledged to invest £100 million in our sites…
NTS Chariman, Sir Mark Jones writes:
After over a year of consultation, research and workforce engagement, I’m delighted that today we are launching Nature, Beauty & Heritage for Everyone, the National Trust for Scotland’s new ten-year strategy.
The strategy sets out our vision for the years ahead and provides a framework for the ambitions of the Trust, Scotland’s largest independent conservation charity, as we work towards our centenary year in 2031.
Building on the work the Trust has done across Scotland over the last 90 years, Nature, Beauty & Heritage for Everyone focuses on three core ‘pillars’ of activity: conservation, engagement and sustainability. Each of these combine to deliver the Trust’s timeless charitable purpose, as set out in 1931.
Through the strategy we’ve outlined 11 strategic objectives, each falling under one of the core pillars. Together these objectives will support the Trust in its work to protect and share our special places and improve the health and wellbeing of people across the country through access to Scotland’s heritage.
Over the course of the next ten years, supported by our fundraising, we have pledged to invest £100 million in our sites, with £38 million allocated to the care of the Trust’s places within the next three years, with the goal of increasing access to and visitor experiences at our sites.
Our new strategy comes at a pivotal time for Scotland and the Trust. It outlines how the charity will recover from the impacts of the global health pandemic over the last two years, as well as how we will respond to the growing climate and biodiversity crisis.
We have big ambitions for the future: from increasing our membership to half a million members, growing our visitors to six million annually, becoming carbon negative by 2031, to speaking up for Scotland’s heritage which doesn’t have a voice.
The next ten years will be an exciting and crucial time for the National Trust for Scotland, and we look forward to your continued support.
If you’d like to learn more about Nature, Beauty & Heritage for Everyone or discuss how we could work together to achieve the Trust’s ambitions, get in touch via email on firstname.lastname@example.org.