The IHBC 2016 Yearbook article on ‘Nudge theory’ by IHBC Northern Ireland (NI) Branch Chair Andrew McClelland, is featured on the IHBC’s Conservation Wiki platform, again helping extend the reach of your institute’s heritage-related advocacy into mainstream construction work and practice.
(Image courtesty of Andrew McClelland)
Extracts from Andrew McClelland’s Yearbook article include:
The publication of Richard Thaler and Cass Sunstein’s ‘Nudge: Improving Decisions about Health, Wealth and Happiness’, in 2008 popularised nudging as a policy tool. In 2010 the UK coalition government established the Behavioural Insights Team (BIT), colloquially known as the ‘Nudge Unit’, within the Cabinet Office to apply the theory to public policy and services (see www.behaviouralinsights. co.uk). Backed by political leaders such as David Cameron and Barack Obama, similar initiatives have been undertaken in the US, mainland Europe and elsewhere, indicating widespread interest in innovative approaches to governance in a constrained financial climate….
For non-governmental organisations, for example, the sustained focus of the BIT on giving and social action may provide lessons on improving fundraising in a difficult financial climate. Other examples might include brokering ‘neighbourhood agreements’ with local residents to increase participation in conservation area management, encouraging owners of historic buildings to avoid major repair bills by carrying out essential maintenance, and promoting the use of appropriate materials and skills. Nonetheless, these could be considered relatively ‘soft’ interventions compared to the daily activities of conservation officers, particularly in local authorities where enforcement and other planning functions are retained….’
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Find out more about the IHBCs 2016 Yearbook and the Yearbook publications
